Company News

Like…Then Buy

Instagram to add purchasing.

Author Image

By: Christine Esposito

Editor-in-Chief

Instagram launched ads about year and a half ago, and now the platform is looking to take it to the next level, offering a means for users to not only like what they see, but buy it too.   According to a company blog post yesterday, users will be able to learn about a product or service and “then take action directly from an ad to sign up on a website, buy a product, or download an app.”   In addition, Instagram says will use more Facebook data to help advertisers target ad viewers.   Instagram ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters